Our new campaign has been created by TBWA\LONDON and will run across TV, iTV, press, poster and online.

The 40- and 30-second ads along with 10-second tails are based on a creative idea of making energy visible, using the thought of illumination to bring energy to light.

Catherine Woolfe, Head of Advertising and Marketing Communications at E.ON, said: "We want to be known as the supplier that helps make energy more tangible for people.This campaign gives us a great opportunity to have a conversation with consumers in a way that helps them to see what they pay for, so they can have more control over it and so save money and energy."

"When you can see and experience energy, you can save it."

Sky viewers can visit our interactive See It and Save area on Sky active by pressing Interactive on your sky remote and going to the A-Z menu.