Our Changing Energy strategy is fundamental to the way in which we do business. We're meeting our challenges head on in our aim to be the UK's leading energy company and so we're keen for everyone to see that we are genuinely trying to do things better.

The strategy we've developed recognises the needs of our planet and society, our customers and the role of our own people.

The key themes that underpin our strategy will continue to dominate everything we do in 2008 and beyond. They cover major challenges such as how we provide lower carbon energy; how we produce enough affordable power for our customers' needs; how we can balance this against our environmental responsibilities; and how we can continue providing the range of products and services that our customers expect of us as a trustworthy energy company.

Our people share our vision and are constantly seeking ways of working to help us meet our Changing Energy strategic goals. We're delighted at the number of ideas and suggestions that have been put forward by employees to help us improve the way we operate.

So, how are we using our Changing Energy strategy to drive our actions as a company? For each of the three key elements of our strategy, we've identified our main targets that will help us achieve our goals and we believe these are the very essence of corporate responsibility.

Planet and Society

Working towards low carbon energy

Produce and deliver energy to our customers, whilst reducing our carbon intensity.

Keeping the lights on

Provide a secure energy supply, now and for the future, through reliable networks and diverse energy sources.

Reducing our environmental impact

Minimise the impact of our business operations, reducing our emissions and waste.

Customers

Helping customers with their energy needs

Support the vulnerable and fuel poor, help society to access energy and to use it efficiently by providing customer focused products and services.

Being trusted

Act responsibly, building customer and stakeholder relationships to be recognised as a trusted energy partner.

Our People

Creating success through our people and for our people.