Powergen undertakes marketing, advertising and sponsorship both nationally and regionally and it is important we do so responsibly.

 

Marketing and advertising

We target homes and small to medium-sized businesses through both national and regional marketing activity such as advertising (including TV, radio, press and outdoor posters), targeted direct mail, public relations and online campaigns.  

Sponsorship

We also want to continue making the most of the high level of national awareness of our brand and have taken steps to enhance its strength, such as sponsoring a high-profile national sports competition, the Powergen Cup, in rugby union. Following our purchase of TXU Energi, we now also sponsor the Powergen Challenge Cup in rugby league and Ipswich Town Football Club, whilst supporting these sports at grassroots level. We were the first company to sponsor a programme - the weather bulletins - on television and we continue with our long-standing sponsorship of the ITV National Weather.  

Sales and telemarketing

As well as selectively using face-to-face sales, we continue to run telemarketing centres in Dearne Valley, in Yorkshire, at Tannochside, near Glasgow, and Sherwood Park, Nottingham, as well as running several customer service call centres in the East Midlands.