During 2006, much of our marketing and communication was focused on our efforts to protect our customers from the full effects of rapidly rising wholesales energy costs. In addition to offering 'capped' products that guarantee retail prices to 2010, we also improved access to energy efficiency advice through our customer contact centres.

We continue to offer StayWarm, a monthly fixed price product for the over 60s, providing the reassurance and peace of mind of no unexpected bills.

All our TV, radio, press, direct mail, literature and online communications are approved by our internal legal and regulatory departments to ensure that they comply with advertising law, the British Code of Advertising, Sales Promotion and Direct Marketing and Financial Services Authority (FSA) rules on financial promotions. TV and radio scripts are also sent to the relevant industry authorising bodies - the Broadcasting Advertising Clearance Centre (BACC) for TV and the Radio Advertising Clearance Centre (RACC) for radio. Members of our marketing staff are trained by the in-house legal team and by specialist external lawyers.

Powergen had two complaints upheld by the Advertising Standards Authority (ASA) in 2006. In each case we withdrew the communication and no further action was taken by the ASA.

We continue to adhere to the provisions of the Mailing and Telephone Preference Schemes, which give customers the opportunity to be removed from our direct marketing mailing and calling lists.

We reviewed and improved the presentation of our bills during 2006 to make them easier for customers to understand.